Content Marketing Basics

Content Marketing is the process of creating and sharing relevant, valuable, story-driven content – in multiple media formats – to attract, convert and retain customers in a target market..

It’s the best approach to becoming a market’s recognized authority – resulting in more customers, higher prices, greater loyalty and lower marketing costs.

The single goal of content marketing is to drive profitable customer action.

“Content Marketing is all the Marketing that’s left” – Seth Godin

An effective content marketing strategy requires that quality content is the foundation of almost all forms of marketing, including search marketing, inbound marketing, public relations, email marketing and social media.

Although all content formats – video, audio, image, text – should be used, audio and video should take priority due to their proven effectiveness in driving customer engagement and conversions.

Content XLerator addresses the three primary challenges of content marketing:

  1. Need to produce lots of content cost-effectively, including customer-generated content (see Content Types)
  2. Complexity of using video and audio, the preferred content marketing media
  3. Hassle of logging into numerous online accounts to broadly distribute your content

Content XLerator is able to address these challenges because it enables enables content authors — using a smartphone, tablet and computer – to record/upload video, audio, image, file and text content and have the submitted content automatically publish to multiple online locations (website locations, social media accounts, marketing emails, custom applications).

As a result, Content XLerator can be used for:

  • Simple recording of video or audio using a webcam, tablet or smartphone
  • Collecting customer testimonials/stories/reviews in all media formats
  • Simple, fast and easy distribution of multimedia content to multiple locations
  • Simple addition of multimedia content to your blog, member site, LMS or eCommerce system
  • Video and audio email
  • Large file sharing
  • Syndicating multimedia content to a network of local affiliate sites
  • Training applications, such as online learning and recording of live demo role-plays
  • Time-shifted communication applications, such as video interviewing